We help sales-driven B2B Companies scale their sales pipeline without relying on marketing techniques and network referrals.
More than half of all B2B companies don’t have a proven & documented business-development process. More than 80% have no plan on how to interact with customers after the initial sale.
Are you pouring budget into content marketing & advertising to attract new business only to end up with a pool of unqualified leads?
Leads that are not your ideal customers and that don’t experience the problem you’re helping businesses solve? Spending money & discounting your product just to close new business?
Is that really how you want to be doing things?
Marketing agencies, management consultants, and sales trainers only provide you with half the answer: “Train your teams”, “put a tool in place”, “try “social selling”, “we’ll run another Facebook ads campaign”. None of these will result in the extra pipeline or increased customer intimacy that you were hoping for.
The cost of doing nothing could be much more than doing something about it.
To know how to get you in front of your ideal customers we need to know who they are and what the problems are that they are facing. In a series of workshops, we help you define not only the basic market firmographics and their job titles. No, we’ll use the PGV model (Problems, Goals & Values) to establish stories that you can use to sell your ICP’s on how your company solves their issues & problems.
We all want to achieve a 100% success rate in sales, while we might not always get there it sure makes sense to try. To support you and your sales team we’ll use “problem-based” collateral that they (and your marketing team) can use to drive new leads.
While we mainly focus on outbound sales. It wouldn’t make sense to not make use of all that sales collateral. We believe heavily that to sell is to educate your prospects (and even your existing customers). So we help you develop an evergreen marketing strategy in which we’ll provide you with a method to cycle ICP’s, problems, value statements in a continuous marketing flow.
You know your customers, you know their problems, and you know how to solve them. The time has come to start enabling your (inside) sales team. Together we’ll build a sales & marketing stack to source prospect data and automate outreach to bring warm leads into your funnel. Need full-funnel visibility and end-to-end reporting? No worries! We have the necessary experience to give you insights into both strategic and personal performance.
Our consultants are already helping a lot of sales-driven B2B organizations just like you to build systems & scale their pipeline. Just book a free consultation to get started!