Project Nimium
We help sales-driven B2B Companies scale their sales pipeline without relying on marketing techniques and network referrals.
217
Ideal
Customer
Profiles
48+
Value
Propositions
Designed
53
Customer
Journeys
Optimized
41
Sales
Teams
Trained
Some of the companies we’ve worked with:
Honestly now,
is this the way you want to build and scale your sales pipeline ?
More than half of all B2B companies don’t have a proven business development process. Meaning that they don’t have a clear view of who their ideal customer is. And that they don’t know how their solution helps them solve their problems.
Often they’re not able to attract the right type of hunter profiles. Meaning that they rely on their existing customers to keep the ball rolling. At the same time, these companies are pouring large budgets into marketing efforts. Efforts that often produce a pool of leads that aren’t ready to buy (whitepaper downloads anyone?).
If they finally get into a decent sales call, they have to discount their products to close new business. All because they have difficulty explaining the value their solution offers.
Is that really how you want to be doing things?
Or chat with a member of our team
on +32 15 69 10 34
on +32 15 69 10 34
Tired of spending thousands on agencies, coaches, and trainers ?
Marketing agencies, management consultants, and sales trainers only provide you with half the answer: “Train your teams”, “put a tool in place”, “try “social selling”, “we’ll run another Facebook ads campaign”. None of these will result in the extra pipeline or increased customer intimacy that you were hoping for.
- Unqualified leads.
- Money spent, time lost.
- No integrated system to align your marketing & sales efforts.
- Focussed on what they offer instead of what works for your business.
How much is this costing you?
The cost of doing nothing could be much more than doing something about it.
- Marketing budget spent on guesswork.
- Wasted time talking to unqualified prospects.
- Inconsistent sales stories resulting in lost opportunities.
- Lost revenue due to a lack of process & lack of automation.
What if you could double your pipeline and start selling more into your existing accounts by simply following a set of proven frameworks?
What working with us looks like?
1
Documenting the sales process.
Every project starts with an audit. In this first phase, we document the existing sales process. We identifying gaps by mapping the current state with our own (inside) sales methods. We’ll also take the time to speak to some of your more recent net new customers to document their experience.
- A full overview of your current process.
- Detailed analysis comparing your process to best practices.
- Input from your customers on how to improve the information exchange.
2
Go-to-market workshops
To know how to get you in front of your ideal customers. We need to know who they are and what the problems are that they’re facing. In a series of workshops, we help you define not only the basic market firmographics and their job titles. No, we’ll use the PGV model (Problems, Goals & Values) to establish stories. Stories that you can use to sell your ICP’s on how your company solves their issues & problems.
- A clear view of the issues your ICP's are experiencing.
- Documented ICP profile cards to help train your salesforce.
- Proving to your prospects that you know and understand their problems.
- Value propositions that help you sell to your customers in a way that reflects their reality.
3
Sales-driven marketing
While we focus on outbound sales. It wouldn’t make sense to not make use of all that sales collateral. To sell is to educate your prospects (and even your existing customers). To that end, we’ll develop an evergreen marketing strategy. One you will use to cycle ICP’s, problems, value statements in a continuous marketing flow.
- Design of formats for both written, audio & video content.
- An outreach & lead generation roadmap for at least 2 fiscal years.
- Need-based marketing frameworks to ramp up your efforts.
4
Business development as a service
Want to get started today? That’s great! Based on the learnings out of our workshops we’re can take the business development out of your hands. Our project managers select one or more (freelance) business developers to fill your calendar. We ensure optimal results by aligning your business development and your sales strategy.
- A steady stream of meetings with qualified prospects.
- Start tomorrow with a team that’s capable of delivering from day one.
- You can insource our experts for the short and long term.
- Ideal for on-the-job training of your internal resources.
5
Long term support
If we have to name one thing we have difficulties with it’s that we don’t like to let go. While we can help you start tomorrow, we find it important that as you evolve, your strategy evolves with you. You can count on our project managers to support you as you grow.
- Standardized playbooks & SOP's to speed up onboarding.
- Quarterly or yearly strategy update meetings.
- Refresh and new-hire training on company best practices.
Companies like Hubspot, Salesforce, Palo Alto, SAP, VMWare, Workday have used these tactics to become
billion-dollar companies.
So when will you?
Our consultants are already helping a lot of sales-driven B2B organizations just like you to build systems & scale their pipeline. Just book a free consultation to get started!
- A one hour discovery call with at least 3 actionable insights.
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No contracts, no pressure
(we’re not into that kind of selling)
We help sales-driven B2B Companies scale their sales pipeline without relying on marketing techniques and network referrals.
Nimium COMMV
Schorsemolenstraat 66, 2860 Sint-Katelijne-Waver
Nimium is certified by VLAIO as a registered supplier for the SME wallet (KMO portfeuille). We’re allowed to give professional advice under registration n°: DV.A246303 and deliver a variety of trainings under registration n°: DV.O246304.
Made with love – DesignByFloor